The A-list: Vimla Black–Gupta
Vimla Black Gupta is a seasoned beauty entrepreneur revolutionizing the skincare industry. As the CEO and Co-Founder of Ourself, the first ever subtopical skincare brand, Gupta draws on her extensive leadership experience and razor sharp business acumen to achieve a results-driven, science-backed approach to beauty. The A-Lister shares her beauty secrets below.
1. AFTER WORKING ACROSS VARIOUS INDUSTRIES, WHAT LED YOU BACK INTO THE BEAUTY AND SKINCARE SPACE?
While I love the beauty space and am an industry veteran, I'm not sure I would have come back into the arena had I not encountered the opportunity to create something truly groundbreaking and disruptive.
2. WHAT IS YOUR BIGGEST BEAUTY SECRET?
I keep Ourself HA+ Replenishing Serum and Lip Filler in my purse and touch up throughout the day. They're confidence boosters and make me look and feel like the best version of myself.
3. WHAT ADVICE WOULD YOU GIVE WOMEN LOOKING TO START THEIR OWN COMPANIES?
Never let go of your north star. In fact, the more outrageous and seemingly impossible the goal, the more you're going to work for it. Whatever it is, the idea should scare you.
4. OURSELF RECENTLY TURNED 1 YEAR OLD! WHAT DOES THE FUTURE LOOK LIKE FOR OURSELF?
We just launched a luxurious new face wash called Daily Purifying Cleanser that complements our skincare regimens. It's a fantastic multitasker and it allows you to cleanse smarter, not harder. And without giving too much away, let’s just say we have more innovations coming that will make you see the best version of yourself.
5. WHAT IS AN INTERESTING SKINCARE FACT OR TIDBIT THAT PEOPLE MAY NOT KNOW?
The key molecule involved in skin moisture is hyaluronic acid (HA) because of its unique ability to bind and retain water. Naturally occurring HA in the skin decreases with age, which results in decreased tissue elasticity and hydration, leading to visible aging and wrinkles.
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